The Career Catalyst System

Land the offer.
Negotiate the raise.
Stop winging it.

The complete interview, offer & salary-negotiation system — in three tiers, from a weekend prep sprint to a full career-acceleration arsenal. 350+ real interview questions, fill-in-the-blank negotiation emails, a LinkedIn rewrite system, and full mock interview scripts.

Lite $19 Complete $79 Pro $199
Choose your tier →
Instant download · Plain-text files that work anywhere · Yours forever · 14-day refund
350+ interview questions 50 STAR templates Negotiation email generator 3 tiers, one system

Interviews shouldn't feel like a coin flip.

You rehearse generic answers, freeze on the curveball question, blurt out a number too early… and walk away leaving $10k–$50k on the table at offer time.

"I prepared for maybe two hours, walked in confident, and got destroyed by a question I'd never considered. They went with someone else. Six weeks of interviewing, wasted."
— the story that ends the same way for thousands of candidates every month

The candidates who win aren't luckier or smarter.
They prepared the right material and rehearsed it. This is that material.

Three tiers. Pick your level of prep.

From a weekend interview-ready kit to a full career-acceleration system. All tiers are instant download, plain-text files that work in Google Sheets, Excel, Notion, or any editor. Yours forever. 14-day refund.

Lite
Interview-ready in a weekend
$19
One-time · Yours forever
  • The Interview Playbook (master guide)
  • 175+ Interview Question Bank (CSV)
  • 50 STAR Answer Templates
  • Pre-Interview Checklist
  • 7-day prep sprint (START HERE)
Get Lite →
Pro
Win the job, set the salary
$199
One-time · Yours forever
  • Everything in Complete, plus:
  • Industry Question Banks (350+ Qs across 7 fields)
  • Negotiation Email Generator (12 templates + decision tree)
  • LinkedIn Profile Rewrite System
  • 30/60/90-Day Plan Library (5 ready-to-adapt plans)
  • Mock Interview Scripts (7 industries, w/ model answers)
  • Reference & Background Prep Kit
  • Career Pivot Playbook
Get Pro →
What's included Lite
$19
Complete
$79
Pro
$199
The Interview Playbook
175+ Question Bank (universal)
50 STAR Answer Templates
Pre-Interview Checklist
Salary Negotiation Scripts
Email Templates Pack
Offer Comparison Tool
30/60/90-Day Plan (base)
Resume Bullet Library
Industry Question Banks (7 fields, 350+ Qs)
Negotiation Email Generator
LinkedIn Profile Rewrite System
30/60/90-Day Plan Library (5 plans)
Mock Interview Scripts (7 industries)
Reference & Background Prep Kit
Career Pivot Playbook
Best for Interview in <1 week Active job search Career-defining move

The math that changes everything

$5k–30k
The average a single polite, evidence-based counter adds to an offer — every time.
7 days
The START-HERE sprint that takes you from zero to fully rehearsed.
350+
Real interview questions across 7 industries — with the framework that cracks each.

What makes Pro worth $199?

Seven deep modules that turn a strong candidate into a hired-and-paid-what-they're-worth one. These aren't add-ons — they're the difference between passing an interview and winning the offer at the top of the band.

P01

Industry Question Banks

350+ questions across Software, PM, Sales, Marketing, Finance, Consulting & Operations — each with the framework that cracks it and the trait it's testing.

7 industries · 350+ Qs
P02

Negotiation Email Generator

12 fill-in-the-blank email templates for every salary/equity/PTO scenario — plus a decision tree so you use the right one. The file that pays for itself.

12 templates · decision tree
P03

LinkedIn Profile Rewrite System

25 headline formulas, 20 summary templates, 10 before/after rewrites, and the audit checklist. Make recruiters find you.

25 formulas · 10 rewrites
P04

30/60/90-Day Plan Library

5 ready-to-adapt plans by role level — IC, manager, executive, career-changer, internal promotion. Bring this to your final round.

5 plans · every level
P05

Mock Interview Scripts

Full mock sequences for 7 industries — the question, the model answer, and the follow-up probe that exposes who actually prepared.

7 industries · model answers
P06

Reference & Background Prep Kit

How to pick, prep, and brief references so the call goes well. Plus the background-check playbook — know what surfaces, pre-empt it.

Prep email · call script · one-pager
P07

Career Pivot Playbook

The complete system for changing industry or function without restarting from zero — transferable-skills mapping, the pivot narrative, networking into the new field, and the resume rewrite that lands the interview.

For career changers · Type A/B/C/D pivots
Get Pro — $199 →
Instant download · 14-day refund · Yours forever

A peek inside the negotiation emails

The exact words to use when the recruiter asks the trap question: "What are your salary expectations?"

Deflection — use this first (P02 · Template A)
"I'm still learning about the full scope of the role and the total compensation package, so it's a little early for me to commit to a number. Could you share the range you have budgeted? If we're in the same ballpark, I'm confident we'll work something out."

Pro includes the full generator: 12 templates covering every scenario, a decision tree so you use the right one, and the 7 rules that make them all work.

14-Day Guarantee

If it doesn't make you more prepared, it's free.

Email within 14 days for a full, no-questions-asked refund. The risk is entirely on us — we'd rather you tell a friend it was great than feel stuck with it.

Questions

What's the difference between Lite, Complete, and Pro?

Lite ($19) is the essentials — what you need to be interview-ready in a weekend. The playbook, the question bank, the STAR templates, and the day-of checklist.

Complete ($79) adds the offer-and-negotiation half: salary negotiation scripts, the email pack, the offer comparison tool, a 30/60/90-day plan, and the resume bullet library. This is the right tier if you're actively job-hunting.

Pro ($199) adds seven deep modules on top of Complete: industry-specific question banks (7 fields, 350+ questions), the negotiation email generator, the LinkedIn rewrite system, a 30/60/90-day plan library, mock interview scripts, the reference & background prep kit, and the career pivot playbook. Pro is for a career-defining move.

Which tier should I pick?
  • You have an interview in the next 7 days → Lite. Get in, get rehearsed, get the offer. You can always upgrade later.
  • You're actively job-hunting → Complete. The negotiation scripts alone typically return 10–100× the price difference at offer time.
  • This is a career-defining move (senior role, big comp jump, pivot, dream company) → Pro. The mock interview scripts and negotiation email generator are where the real money is made.

Most people who buy Lite wish they'd bought Complete. Most people who buy Complete wish they'd bought Pro. Pick the one that matches your stakes.

Can I upgrade later?

Yes. Gumroad supports upgrade paths — when you're ready, just buy the higher tier and you'll get everything new. (We're working on a formal upgrade-credit flow; for now, message us after purchase and we'll sort it.)

What format are the files?

Plain text — Markdown guides plus CSV spreadsheets. Opens anywhere: Google Sheets, Excel, Numbers, Notion, any text editor, or even GitHub. No software to install, no accounts, no expiry. You own the files.

I'm not a software engineer — is this for me?

Absolutely. The core system works for any professional, and the Pro industry question banks cover Software, Product Management, Sales, Marketing, Finance, Consulting, and Operations. The frameworks are universal; the field-specific banks give you the questions that field actually asks.

I have an interview in 3 days. Will this help?

That's exactly what the 7-day sprint in 00-START-HERE is for — compress it to 3 days. The 50 STAR templates and question bank will get you rehearsed fast. Lite is enough for a 3-day sprint; Complete or Pro if you also want the offer-side scripts ready for when it lands.

What if it's not for me?

Email within 14 days for a full refund. No interrogation. We'd rather you tell a friend it was great than feel stuck with it.

Who is RuleForge?

RuleForge builds practical, text-first toolkits and systems that help ambitious people win at work and money — no fluff, just frameworks you can use today. Learn more at ruleforge.uk.

Your next offer is decided
before you walk in the room.

Prepare with the right material, once. Then reuse it for every interview and every raise for the rest of your career.

Choose your tier →
Lite $19 · Complete $79 · Pro $199 · Instant download · 14-day refund · Yours forever